Real Wood or a Wrapped Frame – What is best for you?
Many times we are on the phone speaking with customers and giving them guidance about the best kind of frame that they may want to use for their project. Frequently, when we bring up our “wrapped frames” we might get the comment from customers that “wrapped frames aren’t real wood, so we don’t want to use them.”
Real wood frames are great and we have many manufacturers around the United States supply us with moulding made from ash, poplar, basswood, oak and other woods that customers are familiar with. The beauty of these mouldings is that they come from a real tree and they show the beauty of the wood that is associated with them.
The problem with real wood is that is can show many of the splendors and birthmarks of Mother Nature. The wood might show knot holes or streaks or other imperfections in the wood that simply can’t be glossed over or removed. If we are running a group of 25 or 50 frames for a customer it is possible that there will be minor color variations in the real wood frames. If the customer is willing to accept these subtle differences real wood is fine and we have several real wood frames at great values.
However, several higher end customers – in this Pottery Barn world that we live in—want all frames to match exactly. They don’t want any imperfections or differences. For these kind of customers Frame USA highly recommends our “wrapped wood picture frames”. Many of them are labeled Bonanza Wood or with an eco-friendly symbol in our catalog or on Frameusa.com.
The thing that makes wrapped frames so great is that every single one looks exactly the same—from 1 to 1000. If you put them all up next to each other on the wall they will match perfectly. Perhaps people get a little off track when they think about “wrapped frames”. These do come from real wood—just pressed wood glued together—it’s just a totally different concept. And the beauty of these wrapped wood picture frames is that they are far more “Eco-Friendly” for today’s world.
Changing to a wrapped frame might require a little bit of a mindset change on your part, but for the price and value, and almost perfect quality I suggest you consider trying one of our wrapped wooden frames next time you have a project. We think you will be thoroughly happy with your choice. If you are die-hard wood fan, that’s OK to stay the course. But change, in this case is not bad at all. Call or email one of Frameusa.com’s sales consultants to discuss or live chat online with us on if you should get a real wood or a wrapped frame!
