You first met our Licensing Director, Angela, in our previous blog post all about the licensing process. As mentioned in that post, each week she pulls images to be voted on for new posters. While Angela has gotten some really amazing posters (talking about you Catzilla VS Robot), there are bound to be countless of images and artists that were missed, passed over, or never even found. That’s why we’re here, we’re on the lookout for new posters!
Are you an artist with super awesome artwork?
Have your friends, family, customers and/or yourself ever used the following words to describe your art:
Unique, edgy, enticing, artsy, exciting, relevant, current, top selling, old school cool, energetic, fresh, cultish, pop culture, ground breaking, timeless, striking
Do you have a piece of artwork that you’re just dying to get out to the masses? Are you just waiting on your big break?
If any or all of these fit you as an artist, let’s talk about licensing your work.
There are a few things we wanted to put out there, and set straight before you think we’re just sending out licensing contracts to any and every artist we come across. We’re a small company so we have to be pretty selective in what we choose. The marketing team and CEO sees and signs off on every single one of our publishing titles. The only images that get the seal of approval are those that we feel our customer base will sell and hang on their walls. There are a handful of images each week, that while we love as individuals, we just don’t see our customers wanting them, so ultimately we pass on them. So if we decide to pass on your artwork, it doesn’t mean that it is a bad piece, it just means it’s not the right fit, DON’T GIVE UP!
One of the other common issues that leads to the team passing on an image, is the proportions. The majority of our posters are 24×36. If we get a piece that we can’t make work those proportions, no matter how much we love we have to pass on it for posters. We chose that size of poster because it is a standard size frame that people would be able to buy! If you’re curious about the type of posters we choose to publish, all of our publishing titles are marked with a on artandcanvas.com.
The Best Part
Finally, once your image gets picked and you agree to allow us to license the image, Angela will negotiate a fair advance, (money paid upfront) and a royalty rate, (percentage of each poster sale that the artist receives). A simple licensing agreement is made for the image, and once that is signed, we’re in business!
All of our posters are printed using a local printer. The reason that we use a local printer is so that we can control and sign off on the final print of the poster. We spent this time choosing the images that we think will do awesome, we want to be able to make sure that translates to the printed piece.
If all of this sounds like a dream come true to you, then send Angela an email at [email protected]. We look forward to doing business with you.