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How Image Licensing Works

In addition to being really big fans of Frames, we also love us some art. We have a whole sister company, Posterservice, that is dedicated to providing the world with killer posters. We have a whole new venture that is in the works dedicated to providing great art on demand (Stay tuned for more information on this). So how in the world do we find and get these pieces? We sat down with Angela Aronow, Licensing Director for Posterservice to get the low down of how those images come to be.

General Image Licensing: How the Process Works

We love to license great art for posters, to keep our line diverse and fresh. The categories that have really started to rise in popularity in the past couple of years are Humor and Art. We licensed over half of the titles listed in our newest category on Posterservice.com. A few of the newest titles our Decay Skull, Alice in Wonderland, Beer Art History and Military Alphabet.

Decay Skull
Decay Skull PSA011490
Alice in Wonderland
Alice in Wonderland PSA011530
Beer Art History
Beer Art History PSA011495
Military Alphabet
Military Alphabet PSA011485

The licensing process starts with lots of images. The images that we gather are based on theme, art style, artist or whatever is trending in our lives. Our marketing team reviews these images each week, and decides which ones would be great additions to our poster line. The ultimate goal in this process is that the selected posters are ones that people want to hang on their walls. If a poster sells out within the first two years of us signing the title, it is considered a success. As long as their is demand for a poster, we will continue to produce the title. For those posters that continually fly off the shelves, we will reach back out to the artist and license their other pieces! For example, three artists that have done extremely well are Ralph Steadman, Marc Allante and Leonid Afremov.

Chosen Posters

After the selected art has been chosen, we talk with the artist or licensing agent about the images, and if there are any others we should also consider. As a result of the artist agreeing to let us license their work, an advance and royalty rate are negotiated and agreed upon by both parties. Advances are dollars paid upfront to the artist in order to license the image from them. The royalty is the percentage the artist gets paid from each poster sale, paid out quarterly. A simple licensing agreement is then signed by both parties to seal the deal.

Credit lines get added to the poster image, both for our company and for the artist. Once the proof is approved, we send the hi-res file to our printer, who prints a whole pallet of posters for us! These are then delivered to our warehouse. The final step in our licensing process is to make sure everyone knows about our new great posters!

If you or someone you know is an artist and may be interested in having their artwork produced into posters, contact Angela Aronow at [email protected]

Shop Small on Etsy This Holiday Season!

Frame USA is promoting Etsy shops this holiday season! Small businesses and artists are important to us as a company. We encourage everyone to shop small for holiday gifts this year. Here are the first of our featured shops leading up to the holidays.

Framed Art

AgedPage

Images from AgedPage Photography speak softly to the soul by capturing moments in time, conceived with a nod to the past and a touch of vintage charm. The AgedPage print shop features photographs of country landscapes, still life images and rustic barns.
An Etsy shop since 2011, visit their shop here: https://www.etsy.com/shop/agedpage

Alphabet Art Photos

At Alphabet Art Photos we love to bring people closer and help them celebrate life’s major milestones through our personalized artwork. Our passion and purpose is to continually create art that brings enjoyment into the home while offering a customer experience that we would want for ourselves.
Have you browsed our store and read the reviews?
Don’t worry if you haven’t cos here’s the news…
Our artwork is designed with you in mind
Each item is personalized, all one-of-a-kind.
So, pick out your letters and choose a font
We’ll take the time to create the look you want.
We’ll send you a proof to look over and consider
A thumbs up from you and we’ll print, pack, and deliver
A personalized gift that is made from the heart
Your name spelled out with our Alphabet Art!

Visit their shop here: https://www.etsy.com/shop/AlphabetArtPhotos

Burning For You

Burning for You is a collaborative effort between a graphic designer and an artist/architect. We offer you custom handcrafted laser engraved wood and hand dyed leather goods and accessories. We really have a passion for creating! Each piece is made with care; from the conceptual stage all the way to the finishing table. Our hope is that you enjoy our products as much as we enjoy making them.
Visit their shop here: https://www.etsy.com/shop/BurninForYou

CT Costa Photography

CT Costa Photography has been an Etsy seller since 2011 and continues selling fine art nature photography worldwide. They create inspiring photography of majestic landscapes and serene seascapes, and frame them with Frame USA products! Visit their shop at https://www.etsy.com/shop/CTCostaPhotography

Faith Wickey

These adorable glass art pieces would make great gifts while supporting a small business! Faith Wickey creates whimsical fused glass art pieces, then creates shadowboxes using frames from Frame USA. Visit their Etsy shop here: https://www.etsy.com/shop/FaithWickey

RibbonMade

RibbonMade on Etsy has some great items to gift this holiday season! They hand decorate Frame USA frames for all sorts of occasions, along with offering children’s benches, keepsake boxes, and other decor! Visit their shop here

Frame USA Employees—Favorite Hobby Friday

Get to know Frame USA Employees–Favorite Hobby Friday

Last week on Favorite Hobby Friday I talked with our favorite monster drawing customer service rep, Kelley Kombrinck. This week I bring you the Favorite Hobby of our Posterservice Sales rep, David Estep.

David, tell us about your favorite hobby.

My favorite hobby is creating art.

  Favorite Hobby_David Estep 1

Your position here makes a lot of sense knowing that; when did you first start creating it?

I have been creating art for as long as I can remember!

So then you must have a pretty neat story behind how you got started, tell our readers all about it. 

I spent my younger years creating art much like every other kid until father gave me a quill pen and ink set that was my Grandfathers. To a young kid it was ancient but it was so cool at the same time. I was fascinated with the result of the ink on paper and spent years working with nothing but. Fast forward to Art School where I studied advertising design and worked a lot with markers creating mark ups. I fell in love with the bright colors of the markers and they now are a part of everything I create.

I was right, that was a pretty unique story, so how long did it take you to become a master at it?

It took me about a year to develop my own unique style before I was happy with the direction it was going. I was influenced by a wide range of sources—fine artists such as Picasso, and Matisse, more contemporary artists like Andy Warhol, psychedelic artists Alex Gray and Ed Paschke and of course comic books. 

fAVORITE hOBBY2_dAVID

So now that you have your style developed, how many hours a week would you estimate you spend on your artwork?

I work on an art project, usually a few at time, almost every day.

Favorite Hobby_David3

So since you do it every day you must have a favorite part, what is it?

Everything from the conceptual to completion. There’s something really cool about each step.

If every part of the process is your favorite, do you even have a least favorite part?

I am not void of having an artist’s block, so when it comes on it can be very frustrating. Sometimes it is difficult to translate my thoughts into images.

Artist’s block is awful, what is some advice for our readers that may want to start creating art?

I truly believe we are all artists, everyone has the ability to create something that expresses a feeling or a thought they may have. So, I say go for it, don’t be afraid of the outcome. Create for yourself first, and the number one idea, enjoy yourself.

So taking your advice, tell us about the most memorable experience with your art.

I have been accepted into a few art shows that are very jury heavy such as Summerfair and the Hyde Park Art Show. I was interviewed in the Citybeat publication and on Channel 9 morning news to promote the 2004 Hyde Park Art Show. It’s really nice to be recognized for my work.

I would say those both would be unforgettable moments; what is one thing you have learned about yourself through mastering art?

There is a release for the voices in my head, my art. Kidding aside, there is some truth to this. I find I have all these artistic ideas and they really start to cry to get out which I feel I must address. Once out, I can move on the next voice/idea.

Art is such a great outlet for working through things! 

Thanks so much David for taking the time to tell our readers about your favorite hobby! 

Favorite Hobby Friday continues next week as Frame USA‘s CEO, Daniel Regenold, tells all about his favorite hobby!

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